Here's a brief observations:
* Hafiz Oyetoro aka Saka, appears
to be the ambassador for this campaign. He was popular with the Etisalat
brand and it seemed his loyalty to that brand was unquestionable. In
this commercial, he is systematically unveiled as he sings the theme
song, with emphasis (to my mind) on 'I don port o... to MTN.' That
definitely cracked me up. I'm certain his Etisalat days are over. I
doubt we'll be seeing 'Saka' in any other adverts for Etisalat except to
demonstrate how number portability enables him to 'dump' MTN 90 days
later, due to unsatisfactory services (or contract terms). (hahaha)
*
Next, judging by the speed with which advert was released, MTN takes
the bull by the horns, confident that this scheme is more favourable to
them more than their competitors. I can't imagine how long they took to
woo Mr. Saka for this one.
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